Privacy Policy | LittleWinzClub Privacy Policy | LittleWinzClub
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Privacy Policy

This Privacy Policy explains how LITTLEWINZCLUB LTD, trading as LittleWinzClub, collects, uses, stores and protects your personal information when you use our website, create an account, enter competitions, contact us, sign up to marketing or take part in our prize draws.

We are committed to keeping your personal information safe, being transparent about how we use it, and only collecting the information we need to run our website and competitions properly.

1. Who we are

LITTLEWINZCLUB LTD, trading as LittleWinzClub, is the data controller responsible for the personal information collected through this website.

Company name: LITTLEWINZCLUB LTD
Company number: 17319128

Our registered office and business address is:

LITTLEWINZCLUB LTD
Pickwicks Folly
Thorpe Lane
Trimley St Martin
IP11 0RZ
United Kingdom

References to “LittleWinzClub”, “we”, “us” and “our” mean LITTLEWINZCLUB LTD.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at: info@littlewinzclub.co.uk.

We are registered with the Information Commissioner’s Office where required and keep our data protection obligations under review.

2. What personal information we collect

We may collect and use the following types of personal information:

  • Identity information, such as your name, date of birth, age confirmation and identity verification details.
  • Contact information, such as your email address, telephone number, billing address and delivery address.
  • Account information, such as your username, password, account preferences, order history and responsible play settings.
  • Competition entry information, such as competitions entered, ticket numbers, answers submitted, entry method, order details, draw history and entry limits.
  • Free postal entry information, such as your postal entry details, competition name, answer, contact details, date received and allocated ticket number or entry reference.
  • Payment and transaction information, such as order value, payment status, transaction references, refunds, chargebacks and purchase history. We do not store full card details on our website.
  • Winner information, such as your name, winning ticket number, prize won, general location, delivery details, winner verification, prize fulfilment records and any winner photo, video, review or testimonial you choose to provide.
  • Marketing information, such as your communication preferences, marketing consent, unsubscribe status and whether you have opted in or out of marketing emails.
  • Technical information, such as your IP address, browser type, device information, pages visited, cookies, website usage, security logs and information collected through analytics or advertising technologies where used.
  • Fraud prevention and security information, such as risk indicators, payment checks, IP activity, account activity, attempted misuse, suspicious behaviour, age or identity verification results and records needed to protect the fairness of our competitions.
  • Contact and support information, such as messages you send to us, enquiries, complaints, responsible play requests, customer service notes and any information needed to respond to you.

We do not intentionally collect special category personal data, such as health information. However, if you voluntarily provide sensitive information when contacting us, making a responsible play request or asking for support, we will only use it where necessary to handle your request, protect you, protect other users, comply with our legal obligations or operate our competitions responsibly.

3. How we collect your personal information

We collect personal information when you:

  • create an account on our website;
  • enter a competition or prize draw;
  • complete checkout or make a payment;
  • submit a free postal entry;
  • contact us through a form, email, social media or another method;
  • subscribe to marketing emails or updates;
  • request a spending limit, account pause, account closure or other responsible play control;
  • use our website, including through cookies, analytics tools and security technologies;
  • win a prize or take part in winner publicity.

We may also receive information from service providers who help us operate the website, process payments, deliver emails, prevent fraud, provide analytics, verify age or identity, deliver prizes or administer competitions.

4. How we use your personal information

We use your personal information to:

  • create and manage your LittleWinzClub account;
  • process competition entries and orders;
  • allocate ticket numbers and manage prize draws;
  • process free postal entries;
  • check eligibility, age and entry validity;
  • apply entry limits, spending limits and responsible play controls;
  • process payments, refunds and payment queries;
  • contact winners and arrange prize fulfilment;
  • verify winners before awarding prizes;
  • send order confirmations, ticket details and service messages;
  • respond to enquiries, complaints and support requests;
  • send marketing emails where you have opted in or where we are otherwise permitted to do so by law;
  • show or measure advertising where permitted by law and your cookie choices;
  • improve our website, competitions, customer experience and services;
  • protect the website, prevent fraud, detect misuse and maintain the fairness of competitions;
  • keep records of entries, draws, winners, prizes, payments and complaints;
  • meet legal, tax, accounting, regulatory and consumer protection requirements.

5. Our lawful bases for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on the following lawful bases:

  • Contract — where necessary to provide our services to you, including creating your account, processing entries, confirming orders, allocating tickets, administering draws, contacting winners and fulfilling prizes.
  • Legal obligation — where necessary to comply with legal obligations, including tax, accounting, consumer protection, data protection, fraud prevention, complaints handling and record-keeping requirements.
  • Legitimate interests — where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include running and improving our website, administering competitions fairly, preventing fraud, protecting our business, keeping records, responding to enquiries, managing complaints, enforcing our Terms & Conditions and demonstrating that valid prize awards have taken place.
  • Consent — where you opt in to certain marketing communications, accept non-essential cookies, agree to optional winner publicity or otherwise give us clear permission to use your information for a specific purpose.

Where we rely on consent, you can withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before you withdrew your consent.

6. Competition entries and free postal entries

When you enter a competition, we use your information to confirm your entry, allocate ticket numbers, check your answer where a competition question applies, manage the draw, contact winners and fulfil prizes.

If you enter using the free postal entry route, we use the information you provide on your postal entry to process your entry, check eligibility, allocate your ticket number or entry reference and contact you if you win.

We may keep records of entries, ticket numbers, answers, draw results, winner details and prize fulfilment so we can demonstrate that competitions have been run fairly and in accordance with our Terms & Conditions.

7. Winners and publicity

If you win a prize, we will use your personal information to contact you, verify your eligibility, confirm your details and arrange delivery or fulfilment of the prize.

We may publish or make available limited winner information to show that a valid award has taken place. This may include your first name, surname initial, general location, winning ticket number or entry reference, prize won and draw date.

We may ask you to provide a winner photo, video, review, testimonial or prize handover content. You do not have to provide optional publicity materials unless you are happy to do so.

If you object to winner information being published, or would like us to reduce the amount of information published, please contact us. We will consider your request, although we may still need to publish or make available enough information to show that a valid award took place, or provide information where required by law, regulation, advertising rules, professional advisers, the Advertising Standards Authority, law enforcement or another competent authority.

8. Marketing communications

If you sign up to receive marketing emails, we may send you updates about competitions, prizes, winners, offers and LittleWinzClub news.

We may also send marketing communications where we are otherwise permitted to do so by law, such as where you have previously bought from us or shown interest in our services and have not opted out.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at info@littlewinzclub.co.uk.

Even if you opt out of marketing, we may still send you important service messages, such as order confirmations, ticket information, account messages, winner notifications, responsible play confirmations, payment updates, legal notices or updates about competitions you have entered.

9. Cookies, pixels and similar technologies

Our website uses cookies and similar technologies to make the website work, keep your basket active, remember your preferences, support account login, improve security, analyse website usage and support marketing or advertising activity.

Some cookies are necessary for the website to function properly. Other cookies, such as analytics, advertising, tracking pixels or similar technologies, may require your consent depending on how they are used.

Where we use tools such as Google Analytics, Meta Pixel, Google Ads, email tracking, advertising cookies or similar technologies, these may collect information about how you use our website and may help us measure, improve or personalise our advertising.

You can manage cookies through your browser settings and, where available, through our cookie banner or cookie settings tool.

For more information, please see our Cookie Policy.

10. Payments

Payments are processed by our payment provider. We do not store your full card details on our website.

Our payment provider may process information such as your name, billing details, payment amount, payment status, transaction reference, card type, fraud checks and payment authentication information.

We may receive payment status information from the payment provider so we can confirm orders, allocate entries, process refunds, investigate chargebacks, prevent fraud and keep accurate financial records.

Your use of any payment service may also be subject to the payment provider’s own privacy notice and terms.

11. Fraud prevention, age verification and security

We may use your personal information to protect the fairness and integrity of our competitions, prevent fraud, detect misuse, verify eligibility, enforce entry limits and protect our website.

This may include checking identity, age, address, payment details, account activity, device activity, IP address, order history, entry patterns, chargebacks, suspicious transactions or other behaviour that may indicate fraud, misuse, underage entry, excessive spending or breach of our Terms & Conditions.

We may refuse entries, suspend accounts, withhold prizes pending investigation, cancel transactions or take other appropriate action where we reasonably believe this is necessary to protect our competitions, customers or business.

We may share relevant information with payment providers, fraud prevention services, security providers, professional advisers, law enforcement or other competent authorities where required by law or where reasonably necessary to prevent fraud, financial crime, misuse or unlawful activity.

12. Responsible play controls

If you request a spending limit, temporary account suspension, permanent account closure, marketing opt-out or other responsible play control, we will use your personal information to process and apply that request.

We may keep records of responsible play requests so that we can honour your instructions, prevent further entries where appropriate, avoid sending marketing where relevant and demonstrate that we have acted responsibly.

Where we identify behaviour that may indicate harm, excessive spending, vulnerability or misuse, we may use your information to take appropriate action, such as refusing entries, applying limits, suspending an account or contacting you about responsible play options.

13. Who we share your information with

We may share personal information with trusted third parties where necessary to run our website, administer competitions and provide our services. These may include:

  • website hosting providers;
  • WordPress, WooCommerce and website technology providers;
  • payment processors, including our payment gateway provider;
  • email and marketing platforms;
  • analytics, advertising and cookie providers;
  • fraud prevention, security, age verification and identity verification providers;
  • couriers, delivery companies, prize suppliers and fulfilment partners;
  • IT support, website maintenance and professional service providers;
  • accountants, solicitors, insurers and other professional advisers;
  • regulators, advertising bodies, law enforcement, courts, tax authorities or other competent authorities where we are required or permitted to do so.

We only share personal information where necessary and require service providers to handle your information securely and only for the purposes we specify.

We do not sell your personal information.

14. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we will take steps designed to ensure your information is protected in accordance with applicable data protection laws. This may include using providers based in countries recognised as providing adequate protection, using appropriate contractual safeguards, or relying on another lawful transfer mechanism where permitted.

15. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, including to run competitions, fulfil prizes, keep business records, respond to enquiries, meet legal obligations, resolve disputes and prevent fraud.

As a guide, we may keep:

  • Account information for as long as your account remains active and for a reasonable period afterwards;
  • Order, payment and transaction records for up to 6 years where required for tax, accounting, legal or dispute-resolution purposes;
  • Competition entry records for as long as needed to administer competitions, evidence fair draw processes and handle queries or disputes;
  • Winner records for as long as necessary to evidence prize fulfilment and meet legal, accounting, advertising or dispute-resolution requirements;
  • Free postal entry records for as long as needed to administer the relevant competition, evidence fair entry processing and handle queries or disputes;
  • Complaints and customer support messages for as long as needed to deal with the enquiry and keep appropriate business records;
  • Fraud prevention, responsible play and account restriction records for as long as reasonably necessary to protect users, enforce restrictions, prevent misuse and protect the integrity of our competitions;
  • Marketing consent records until you unsubscribe or withdraw consent, plus a suppression record so we know not to contact you again.

When we no longer need your information, we will delete it, anonymise it or securely archive it where appropriate.

16. How we protect your information

We take reasonable technical and organisational steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure website technology, access controls, password protection, restricted admin access, secure payment processing, backups, monitoring, security tools and using trusted service providers.

No website or online service can be guaranteed to be completely secure. You are responsible for keeping your account login details confidential and for letting us know if you believe your account has been accessed without permission.

17. Automated decision-making and profiling

We do not intend to make decisions about you based solely on automated processing that produce legal or similarly significant effects.

However, we may use automated tools to help detect fraud, protect website security, apply entry limits, support age or identity verification, personalise marketing where permitted, measure advertising performance or identify suspicious activity.

Where an automated process flags an issue, we may review the matter manually before taking significant action such as withholding a prize, suspending an account or cancelling entries.

18. Your data protection rights

Depending on the circumstances, you may have the following rights under UK data protection law:

  • The right to be informed about how your personal information is collected and used.
  • The right of access to ask for a copy of the personal information we hold about you.
  • The right to rectification to ask us to correct inaccurate or incomplete information.
  • The right to erasure to ask us to delete your personal information in certain circumstances.
  • The right to restrict processing in certain circumstances.
  • The right to data portability in certain circumstances.
  • The right to object to certain types of processing, including direct marketing.
  • The right to withdraw consent where we rely on consent to use your information.

These rights are not always absolute and may depend on the lawful basis we rely on, the type of information involved and any legal or business reasons we have to keep certain records.

To exercise your rights, please contact us at: info@littlewinzclub.co.uk.

We may need to verify your identity before responding to a request.

We will respond to valid data protection requests within the timescales required by law.

19. Your right to complain

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

The ICO’s website is: ico.org.uk.

20. Children

Our competitions are only open to entrants aged 18 or over.

We do not knowingly allow children to enter competitions or create accounts for competition entry. If we become aware that we have collected personal information from someone under 18 in relation to a competition entry, we may delete the information and disqualify the entry.

Our marketing must not be targeted at anyone under 18 or presented in a way that is likely to appeal particularly to children.

21. Third-party websites and social media

Our website may include links to third-party websites, social media platforms, payment providers, prize suppliers or other external services.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any third-party website or service you use.

If you interact with us through social media platforms, those platforms may also process your personal information under their own privacy notices.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations or how we use personal information.

The latest version will always be published on this page. If we make significant changes, we may take additional steps to let you know.

Last updated: 3 July 2026